The Jeep at a Glance
The Jeep has been an iconic figure in the motoring world. Seriously, no other off-road vehicle is as popular and widely loved as the Jeep. With so much appeal inside that off-road monster, the Jeep has its history deeply entrenched into the core of American patriotism.
In 1940, three motoring companies were tapped to create a transport utility vehicle that will primarily serve the US Army: American Bantam Car Company, Ford Motor Company, and Willys-Overland. The primary objective of the project was to build a vehicle that can traverse certain terrains without compromising its durability. Willys-Overland got the contract but with their limited resources, the US Army soon requested Ford Company to build the vehicles using Willys-Overland design.
The finished model was coded GPW by Ford with G standing for government, P in reference to the 80 inch wheelbase, and W for the Willys-Overland car design. Hundreds of thousands of Jeeps saw action in the Second World War and some were even leased to the British and Russians under the lend-lease program. The Jeep was a multi-purpose vehicle during the war, capable of serving as a communications vehicle to a light attack vehicle when rigged with a .50 cal machine gun.
With World War II ending in Allied victory, the Jeep soon became asscoiate with victory and freedom. Pictures of Allied soldiers posing with Jeeps catapulted the Jeep's status into higher heights. With images of the Jeep serving as props for Roosevelt, Churchill, Eisenhower, and MacArthur, the Jeep easily became a vehicle for people of high stature.
Long before the war ended in 1845, the Jeep soon became a household name. Making use of the free publicity it got during the war, Willys-Overland began manufacturing civilian Jeeps. The public's reaction to the vehicle was generally positive, and soon enough the Jeep became one of the best "selling" vehicles of all time.
As years passed by, the Jeep evolved little by little. Tweaks were made, both minor and major. But the one thing that did not undergo surgical change was the Jeeps familiar look.
Today, the Jeep enjoys a large fan base comprised of people from diverse backgrounds. With such following, it is highly unlikely that the production of the all Jeeps and the most popular model, Jeep Wrangler, will totally halt. Asked why many people are so hooked to this vehicle, the only constant answer will be, "It's a Jeep thing; you wouldn't understand.
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